Magazine Advert Analysis and Conventions

This magazine advertisement is for the self titled album by Friendly Fires, it goes againist the conventions by not showing the album cover and instead choosing a photo of the band. This advertisement represents the band as a fun summer band which is instantly connotated in the quote from The Observer. The image also shows this representation as they are dressed in summer clothes on a tropical beach. By using advertising the fact that they were Mercury Prize nominated gives the band credibility and shows that they aren't just a fun band but have acknowledged musical talent as well. This advertisement is effective at representing the band as a light and fun summer band which will appeal to a wide audience as it is music everyone can easily listen to and enjoy.



From looking at these magazine advertisement I have been able to identify the conventions -

- Large image of the album cover or sometimes the artists which takes up most of the page

- Band and album name displayed clearly above and below the image

- Quotes and ratings from established magazines for credibility

- Details of how and where to buy the album which usually includes displaying the HMV logo.