My target audience will be students of the average age of 20. This will include both male and female students but primarily male as stereotypically men are most interested in music. I have chosen specifically students as they typically known for going out a lot with lots of friends and having fun which is what my chosen song and music genre is about.
These features all come under the Cross Cultural Consumer Characterisation psychographic profile of the Explorer. The Explorer is typically students and the younger demographic who value energy, individualism and experience. They want things with instant effects and are the first to try new things. I will keep this group in mind when making making my music video, digipak and advertisement so it appeals to this audience.
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