Animatric

This is my animatric which I made from the storyboard which gives me a clear idea of how my video will look and it helped me work out how long each shot would be. I cut the first 10 seconds of electronic noise off the track because with it I feel that the video starts to drag because some shots were too long at first. I also tried as best I can to edit this on the beat of the song but will focus on doing this properly with my actual footage.

I have gone with the idea of a party and made a simple love story narrative around it. Since it's only a three minute song I wanted to keep any narrative I have as simple as possible. I think the purpose of most narratives is to keep the audience watching so they can find out how it ends which I why I have included it rather than just shots of the band. The main focus of the video though is of the band as they are in nearly every shot with them having there own band performance scene and they follow the characters around the party narrative. I also feel like this video matches the lyrics well without them being too literal.

Storyboard

Scripted Storyboard

I have created a scripted storyboard before creating by final drawn one as this gives me a clearer idea of what will happen in my video and the pace of it instead of jumping right in and drawing it up and risk making big mistakes.

First brief video ideas

For my music video I would like to have a mixture of narrative and performance set around a house party. A boy and girl are shown both getting ready for the party which is shown in the first 50 seconds of instrumental music. By the time the lyrics start they are both at the party and fall in love over the course of the song. The two band members follow the protagonists in the video whilst performing the song without them seeing, inspired by Look For The Woman Video. In the end the protagonists walk out together holding hands and so do the band members.

To capture the surrealist vibe of MGMT videos I would like to project images over the bands faces and the party as a whole. These screenshots are taken from the video Doubt by Delphic and capture the effect I will be going for. I would like to get patterns from the effects used on windows media player which already follow the beat of the song. Actually producing this effect will be difficult as I will have to look into using projectors attached to a computer or look at doing it in post production.



Checklist -
Actors
- Band - one girl, one boy
- Protagonist - one girl, one boy
- Extras for the party, will try to show only select angles so it looks like more people are there than there actually is.

Sets
- Two bedrooms for the protagonists to get dressed at
- House for the party

Props
- Guitar
- Keyboard
- Party clothes and smaller props can be gotten easily
- Digital projector (?)

EDIT-

I have been looking into how to create a digital projector effect without actually having to use one and found this: http://tinyurl.com/3y5cmo6 which looks very useful but I will have to look further into this and see how it works and if I could create one myself using a computer instead of a television.

Lyric Analysis

Here are my analysed lyrics to Boogie Down. The song itself is simple and there did not need to be a lot of analysis as there are no metaphors or deeper meanings, its just a song about having a good time. I have also included the timings of each line which will help me when creating my storyboard for the video.

Personally this song reminds me of house parties, the one which instantly comes to mind is the Skins party with lots of people and a band playing. The atmosphere seems very raw and has lots of sexual connotations which reflect this type of crazy house party.

Target Audience

My target audience will be students of the average age of 20. This will include both male and female students but primarily male as stereotypically men are most interested in music. I have chosen specifically students as they typically known for going out a lot with lots of friends and having fun which is what my chosen song and music genre is about.

These features all come under the Cross Cultural Consumer Characterisation psychographic profile of the Explorer. The Explorer is typically students and the younger demographic who value energy, individualism and experience. They want things with instant effects and are the first to try new things. I will keep this group in mind when making making my music video, digipak and advertisement so it appeals to this audience.

Video Analysis 3

http://www.youtube.com/watch?v=GdK3YGXwDOI&ob=av2e

The third video I am analysing is Electric Feel by MGMT from 2008, again the embed code has been disabled but I have included a link. I am analysing another MGMT video to get a feel for what type of videos they make and if they are any common themes. The video is directed by Ray Tintori who has worked on previous videos with the band which share the same style. His videos use raw special effects rather than flashy ones which make it obvious to the audience that they are fake and the video is fictional. This is also very apparent in this video as it is highly surreal and hallucinogenic.

The video starts with an establishing shot looking over tree tops in a forest to establish the diegesis. The sky quickly changes colour from daylight to sunset to show that the video is set at night time. It then cuts to the singer walking through the forest into a party filled with strangely dressed people. The mise-en-scene of the forest itself seems magical as the colours have been altered and the edges of the screen have been slightly blurred to make it seem dreamlike so the audience know this is a fictional diegesis. Cartoons and animations are used in the video as well such as drawings of bats which fly across the screen throughout the video to re-enforce the fact that the video is not real.

The costume within the mise-en-scene are clothes associated with hippies and match the setting of the forest. A band member is seen sitting on a motorcycle with a girl which connotates the rebellious and rock star image of the band. This could of been used to show that they are not actually the conventional political hippies but instead have the same free love and drug attitude. This party band representation is re enforced when the singer is handed a bottle of what the audience assume is alcohol. Close-up shots of the band are used as it is a convention of the music video. Also a medium long shot of the band playing so the audience can see them as a whole. As the chorus starts the scene is shown through sweeping pan shots over the party to show how vast it is. People dance in a sexual way with each other which matches the lyrics and the mood of the song.


Like in their previous video I analysed surreal and things happen in the video, the most random being the shots of bears playing the music. The music video features an appearance by the Rock-afire Explosion who are the bears in the video. They are an animatronic animal band that played in American pizza restaurants in the 1980's and 90's. During the second verse the dream like psychedelic vibe is re enforced again when the moon is brought down from the sky and they open it up. Bright flashing colours come out of it which everyone covers themselves in.

The vibe is the video is very similar to paintings by an artist called Gauguin. His painting also show strange landscapes which don't aim to be realistic like in the video. Comparing this video to one of his paintings it could be said that the video is a reference to his work. The colour scheme of blue mainly blue and green and the soft edges are used in both. This painting also reminds me of lyrics of the song, 'Standing there with nothing on, she's gonna teach me how to swim'